Branding for a 45-Member Physicians Group
The client is a hospital-owned physician practice with more than forty primary care physicians specializing in family medicine, internal medicine, pediatrics and OB/Gyn.

Initiatives:

	Complete re-branding of practice including new collateral, merchandising and website.
	Media training for physicians.
	Advertising campaign including print, billboard and radio.

Results:

	Practice has doubled in size since initial marketing program was launched.
	Increased patient satisfaction based on ongoing survey results.

Network of Four Family Health Centers
A network of four community-based family health centers was opened by a large public health system in New York State. The marketing challenge was to communicate to an inner-city market, most Medicaid/Medicare patients.

Initiatives:

	Rollout of brand campaign and tagline.
	Advertising included infomercials, bus advertising, radio and print campaigns.
	An extensive direct mail program was used to increase traffic at each site.

Results:
Today (eight years later), these practices are thriving and have now added additional locations.

Spine Center
A well-known neurosurgeon decided to grow his practice by opening a highly specialized spine center focused on treating back injuries and other complex spine injuries. The practice was enhanced by offering physical therapy services. The marketing challenge was to communicate a new location and new services to the greater referring medical community.

Initiatives:

	New collateral was developed
	Advertising including print and billboards
	A grand opening event was held at new facility.
	Extensive communications to referring physicians

Results:

	Practice revenues and patient volumes grew due to marketing activities.
	Additional surgeons needed to be added to the team.