Ob/Gyn Marketing
     
 
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  Testimonial  
 
“You have put together an incredibly useful, informative, elegant, and comprehensive system for the key elements involved in managing and marketing a healthcare practice. You make it easy for physicians and other clinicians to understand marketing and sound business practices for a profitable practice - and put those practices into place quickly and effectively.”
- Harvey N., MD, Oncologist
 
     
 
 
     
  Sample Results  
     
  Here are some recent examples of our consulting work:

Branding for a 45-Member Physicians Group
The client is a hospital-owned physician practice with more than forty primary care physicians specializing in family medicine, internal medicine, pediatrics and OB/Gyn.

Initiatives:

Complete re-branding of practice including new collateral, merchandising and website.
Media training for physicians.
Advertising campaign including print, billboard and radio.

Results:

Practice has doubled in size since initial marketing program was launched.
Increased patient satisfaction based on ongoing survey results.

Network of Four Family Health Centers
A network of four community-based family health centers was opened by a large public health system in New York State. The marketing challenge was to communicate to an inner-city market, most Medicaid/Medicare patients.

Initiatives:

Rollout of brand campaign and tagline.
Advertising included infomercials, bus advertising, radio and print campaigns.
An extensive direct mail program was used to increase traffic at each site.

Results:
Today (eight years later), these practices are thriving and have now added additional locations.

Spine Center
A well-known neurosurgeon decided to grow his practice by opening a highly specialized spine center focused on treating back injuries and other complex spine injuries. The practice was enhanced by offering physical therapy services. The marketing challenge was to communicate a new location and new services to the greater referring medical community.

Initiatives:

New collateral was developed
Advertising including print and billboards
A grand opening event was held at new facility.
Extensive communications to referring physicians

Results:

Practice revenues and patient volumes grew due to marketing activities.
Additional surgeons needed to be added to the team.
 
     
   
 
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