Ob/Gyn Marketing
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“You have put together an incredibly useful, informative, elegant, and comprehensive system for the key elements involved in managing and marketing a healthcare practice. You make it easy for physicians and other clinicians to understand marketing and sound business practices for a profitable practice - and put those practices into place quickly and effectively.”
- Harvey N., MD, Oncologist
  About The Healthcare Marketing & Practice Management Institute  
  The mission of The Healthcare Marketing & Practice Management Institute is to help healthcare professionals enjoy business and clinical success.

The Institute was formed out of the realization that most healthcare professionals -- clinicians and administrators alike – were never taught sound practice management, marketing, or general business principles. Despite years of education, nobody taught them how to run a profitable practice or grow their patient base.

The Healthcare Marketing & Practice Management Institute develops proven, step-by-step systems and methodologies that gets results for clinicians, administrators, and the health services they provide.

Most people join us by taking advantage of our "Healthcare Marketing System" and our “Healthcare Practice Management Improvement System,” which are low-cost, convenient, and results-oriented programs. All of our programs include one-on-one support.

You can also contact us anytime for information about our consulting services and programs.

  About Our Executive Team:  
Physician Practice Business Marketing Joseph Grano, Jr. has over 15 years of comprehensive marketing and public relations in healthcare, holding key executive management positions. He served as the Director of Marketing and Public Relations at Erie County Medical Center and Healthcare Network, a $240 million University-affiliated system. He also was the Director of Marketing and Public Relations, reporting to the CEO, of Sarasota Memorial Heathcare System, a $400 million+ healthcare system.

In these roles, Mr. Grano worked closely with physicians, clinicians, and healthcare executives to increase sales, improve visibility, and formulate strategic marketing and public relations plans. For instance, he branded a 45-member primary care physician practice, including print, radio, and billboard advertising. He also developed a successful cardiac services branding program.
  Mr. Grano has also held leadership roles as the Vice President of Marketing with medical technology and pharmaceutical firms, in one case leading marketing efforts that grew a medical technology company from $40 million to $120 million in revenues.

For over a decade, Mr. Grano has also served as an educator, trainer and speaker and has taught graduate and undergraduate level courses as an adjunct professor of business.

Mr. Grano earned his MBA from the F.W. Olin Graduate School of Business at Babson College, Babson Park, Mass. and received his Bachelor of Arts in Communication from the State University of New York at Buffalo, NY
Physician Practice Business Marketing Andrew Neitlich has almost two decades of experience as a healthcare management consultant. He has worked with physicians, clinicians, and executives at Partners Healthcare, Kaiser Permanente, Scripps Health Care System, Catholic Healthcare West, Fresenius (Dialysis Centers), and Tidewater Healthcare. Andrew has specialized in strategic and operational improvement, and has helped physicians and health care organizations bring millions of dollars to their bottom line while maintaining or improving quality of care.

Mr. Neitlich received his MBA from Harvard Business School. He is a frequent speaker to healthcare professionals on a variety of subjects, including negotiation skills, operational improvement, marketing, and strategic thinking. He is the author of three books on marketing leadership.
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